UMass Downtown

Kuhn Riddle partnered with our client, the University of Massachusetts Amherst, and developer The Roberts Group to create a dynamic multipurpose space in the heart of Amherst Downtown.

The project goal was to create a brand immersive experience centered around community engagement. Inspired by the vibrancy of the UMass brand, we incorporated angular geometry and color blocking throughout the space. The UMass Marcom team enhanced the space with experiential graphic design.